Branding: The Importance of Brand Guidelines

As CEO of Integrity Billing, the greatest asset we have is our brand. After our first collaboration with a professional branding firm, designRoom, we were given a Brand Guidelines book; it is our Bible for anything branding. We use Brand Guidelines. They are rules for daily usage of the Integrity Billing brand. A brand without guidelines has no integrity.

A brand without a logo has no face. The brand has to be managed and communicated consistently to all audiences. We have Brand Police who are rigid yet flexible. The Integrity Billing identity system and the standards for its application are designed to create a strong and memorable position in the marketplace. Our logo is considered a wordmark, which means our name is also our primary logo image – with add-ons. The dots over the I’s and crosses over the t’s are a purposeful play on the phrase “dot all the I’s and cross all the t’s”. It’s a visual way to say that Integrity Billing makes every effort to care for every detail, even minor ones; and our approach will often deliver additional reimbursements.

The lower-case letter forms are friendly, approachable and engaging while the mark itself is simple and bold.

Our tagline, Expect more communicates on a variety of levels. Telling customers what they can expect from Integrity Billing; hinting at a higher level of service, accuracy, integrity (of course). It is general enough to invite questions, yet specific enough to directly answer questions about services, expertise, honesty and thoroughness.

Examples of Brand Guidelines help us to use our identity and image properly and consistently are as follows:

Logo – when is it used? Make sure the proper proportions and sizes, clear space and multiple file formats. I’s are dotted and t’s are crossed.

Color Palette – For print and digital our Primary Colors are Cool Gray and candy apple red.

Tagline usage – Define the tagline, key messaging and exactly when, where and how to use it. Our tagline is “Expect more”.

Image Strategy – Examples of image style and subject matter that help define the brand.

designRoom also presented the following in our Brand Guidelines;

  • Brand History/Story
  • Mission, Vision and Value Statements
  • Copy Writing Style
  • Editorial Guidelines
  • Logo Orientation – Our Logo is a Wordmark
  • Clearspace and Minimum Size
  • Explaining Color Reproduction
  • One Color Logo
  • Logo on a Background
  • Incorrect Logo Usage
  • Logo Typeface and our name in Text
  • Corporate typefaces

Now that we have Brand Guidelines, I wonder how we survived without them. It’s the gift that keeps giving. designRoom can be found at I highly recommend them. Pretty cool stuff, huh?

Data Destruction

HIPAA (Health Insurance Portability and Accountability Act) and HITECH act (Health Information Technology for Economic and Clinical Health) compliance are taken very seriously in the healthcare industry. This is rightfully so; the internet is not a safe place for private information. However, policies surrounding HIPPA and HITECH do not start and stop with information that travels through the internet. Information is stored on all sorts of devices including computers, phones, and possibly even fax machines and printers.

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Mouse Ergonomics

Is your mouse uncomfortable to use, but you can’t switch to using your laptop’s trackpad instead because it’s even more cumbersome for you? Then it’s time for you to buy a new mouse. But with so many brands and models out there for you to choose from, you may find it difficult and overwhelming to choose the right mouse for you. Here are a few helpful tips to keep in mind before you buy a new mouse.

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Always Ready

Recently, adapting to changes in workflow from Covid-19 has become a primary concern for most businesses. This makes it easy to overlook other outside threats to your business. Hurricane season in Florida starts today, June 1st. It is important to have plans in place before a hurricane to allow yourself to react in a timely manner. Integrity Billing has already begun reviewing disaster preparedness plans, preparation procedures and materials for the event of a hurricane.
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The Poppy Flower: A Memorial Day remembrance and an epidemic

The weather is finally breaking in the northeast. Over the weekend, I was out and about and ran into some veterans collecting donations as Memorial Day is approaching. I always make a donation, for it is their sacrifices that allow me to live a life of freedom today! I did not have any cash and told them I would be back. When I came out of the store they were gone. I felt terrible that I missed the opportunity to donate and thank them for their service. I walked out into the parking lot and found them loading their car. I gratefully handed them my donation and said, “thank you for your service, it is your service that allows me to live a free life today.” They said wait! Let us give you a poppy. Being a heroin addict in recovery I said “that’s ok, don’t worry about it.” They insisted and I did not want to dishonor their tradition. It is a pretty flower after all, even if it’s meaning is very different to me. Read more

5…..4….3…2..1. Calm

Most people would agree they don’t enjoy change. Sudden unexpected transitions are much less tolerable. Covid-19 is causing big and small changes to everyone’s daily lives. On top of the obvious stressors like worrying about your health and economic instability, people are being forced to adjust their daily routines.

Personally, I am a ritualistic and methodical person. Simple consistencies in everyday life help me feel comfortable and secure. Being forced to wait in lines at the grocery store, having trouble finding everyday items, and not being able to safely interact with people are additional stressors throwing off my inner balance.

When fear or anxiety take over mental barriers are put in place and simple tasks become incomprehensible. In overwhelming situations, it is near impossible to look at a situation objectively. When this happens slowing down and taking a step back from the situation is a good first step to return to a healthy inner balance.

There are several grounding techniques that can help anyone distance themselves from things that are currently overwhelming them. It can be as simple as focusing on your breathing or a consistent noise like a ticking clock. For some people feeling something tangible like a piece of cloth or a worry stone and then focusing intently on how it feels helps.

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